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Donor Profile: The Root Cellar

July 12, 2017

owners with veg & irrigation in field

We at Growing Chefs! are so very lucky to have the support from local businesses to bring our Classroom Gardening & Cooking Programs to life across British Columbia. In Victoria, we were in 5 classrooms this spring.

The Root Cellar donated nearly $1,000 in produce to make the program possible! Let’s learn a little more about them!


Tell us a little bit about yourself and your company?

The Root Cellar was born 9 years ago out of a passion for local, fresh, quality food, a love for community and a focus on improving food sustainability on Vancouver Island. Owned by Adam & Daisy Orser, and Phil Lafreniere, the Root Cellar is a family owned business employing over 90 people and buying from over 250 Island and BC Growers, Makers and Shakers. We have a strong emphasis on produce and are proud to offer Vancouver Island’s largest selection of local, conventional and organic produce, however, we also have a full-service butcher & deli, grocery, bread & dairy departments all operating with the same local focus. We are complimented by our ‘Potting Shed’, our ffloral department and garden center.

Why did you choose to support Growing Chefs?

Anyone who shares our focus on driving appreciation back to meal time, the food we eat and the creation of community around the dinner table is a friend of ours. We will all be grandparents one day, and would like to enjoy the food the next generation prepares for us at family mealtime!

Why is local sustainable food important to you?

A passion for food needs to carry on to the next generation in order to sustain our food systems. We need kids who want to be chefs, farmers, and food-focused entrepreneurs. Both awareness and appreciation for food sustainability can only grow – we need people behind this movement to carry it forward and MAKE it our future – the next generation has to be bought in and on board and driving this train.

Why do you think it’s important for kids to learn about growing and cooking their own food?

North Americans spend upward of 900 hours a year shopping (or growing!), cooking and eating their food. This time represents a HUGE portion of our lives and can and should be time looked forward to!

Sustainable Business Practices - The Root Cellar - LOGO

THANK YOU so much to The Root Cellar for your generous donations of produce for our Victoria Classroom Gardening & Cooking Program! Have a wonderful summer.

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